{"id":6787,"date":"2026-10-05T14:38:28","date_gmt":"2026-10-05T12:38:28","guid":{"rendered":"https:\/\/retelit.it\/uncategorized\/2026\/retelit-opens-up-new-prospects-for-the-digital-future-of-businesses-the-new-integrated-communications-campaign-is-underway\/"},"modified":"2026-10-05T16:54:32","modified_gmt":"2026-10-05T14:54:32","slug":"retelit-opens-up-new-prospects-for-the-digital-future-of-businesses-the-new-integrated-communications-campaign-is-underway","status":"publish","type":"post","link":"https:\/\/retelit.it\/en\/news-events-2\/2026\/retelit-opens-up-new-prospects-for-the-digital-future-of-businesses-the-new-integrated-communications-campaign-is-underway\/","title":{"rendered":"Retelit opens up new prospects for the digital future of businesses: the new integrated communications campaign is underway"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Inspired by the blue-scaled dragon\u2014a symbol of strength and innovation\u2014the new multimedia campaign will debut on TV, radio, in print, OOH, and digital platforms to highlight the value and identity of Italy\u2019s only fully B2B operator.<\/em><\/p>\n\n<p class=\"wp-block-paragraph\">At the heart of Retelit\u2019s new communications campaign is a majestic blue-scaled dragon\u2014a silent yet powerful symbol of strength, solidity, innovation, and flexibility. This iconic creature will take the audience on an epic yet down-to-earth journey, illustrating the fundamental pillars of a company with a cutting-edge vision in the Italian Telco &amp; ICT landscape and one that is entirely focused on the B2B market. <\/p>\n\n<p class=\"wp-block-paragraph\">Building on its increasingly solid market presence, Retelit is preparing to close out the year with an even more comprehensive and integrated offering that combines proprietary infrastructure, digital services, and advanced connectivity into a single ecosystem. This model helps highlight the role of ICT services\u2014from networks to satellite connections, from the cloud to artificial intelligence\u2014as a strategic cornerstone of innovation and digital transformation for businesses, thereby reinforcing the Mediterranean\u2019s central role as an Italian and European digital hub. <\/p>\n\n<p class=\"wp-block-paragraph\">Retelit\u2019s infrastructure consists of an extensive network comprising over 47,000 kilometers of fiber-optic cable, a high-performance wireless network with over 500 access points, and high-speed Starlink satellite connections\u2014for which Retelit is an authorized reseller\u2014 38 data centers distributed nationwide, and multi-cloud platforms integrated with public clouds, ensuring advanced connectivity and services to businesses, public administrations, hyperscalers, and national and international operators.<\/p>\n\n<p class=\"wp-block-paragraph\"><em>\u201cOur strategy is embedded in Retelit\u2019s DNA: strategic infrastructure, advanced expertise, the ability to listen, and swift execution,\u201d says<\/em> <strong>Mimmo Zappi, Chief Commercial Officer at Retelit<\/strong> <em>\u201cThese are the elements that allow us to build tailor-made solutions and support businesses at every stage of their digital transformation. With this campaign, we want to reaffirm what sets us apart in the market: being the only operator fully focused on the B2B sector, with a widespread presence throughout Italy and a vision that combines innovation, proximity, and practicality. Because every business has unique needs and deserves a solid and flexible partner capable of fully unlocking its potential.\u201d<\/em><\/p>\n\n<p class=\"wp-block-paragraph\">The new campaign is once again the work of Spada Media Group, which handled the creative concept, media strategy, and planning, reaffirming a long-standing partnership and a shared strategic vision for communication.<\/p>\n\n<p class=\"wp-block-paragraph\">The integrated marketing plan includes an out-of-home campaign at major Italian train stations and airports starting today and running through November 1, a television campaign on LA7 from October 18 to November 15, a radio campaign starting October 19, and coverage in the national press. The project\u2019s tagline <em>, \u201cLet\u2019s power the digital future of your business,\u201d<\/em> embodies the promise of guiding Italy\u2019s business community toward new growth opportunities. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Inspired by the blue-scaled dragon\u2014a symbol of strength and innovation\u2014the new multimedia campaign will debut on TV, radio, in print, OOH, and digital platforms to highlight the value and identity of Italy\u2019s only fully B2B operator. At the heart of Retelit\u2019s new communications campaign is a majestic blue-scaled dragon\u2014a silent yet powerful symbol of strength, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6806,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_canonical":"","footnotes":"","_retelit_schema_faq":""},"categories":[170,117],"tags":[],"class_list":["post-6787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-events-2","category-press-releases"],"retelit_translations":{"it":6777,"en":6787,"de":6790,"trid":3596},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Retelit: New Integrated Communications Campaign Launches<\/title>\n<meta name=\"description\" content=\"The Retelit blue dragon is at the heart of the new multimedia campaign across TV, radio, OOH, and digital. The only Italian B2B operator is powering the digital future of businesses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retelit.it\/en\/news-events-2\/2026\/retelit-opens-up-new-prospects-for-the-digital-future-of-businesses-the-new-integrated-communications-campaign-is-underway\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retelit Lights Up the Digital Future with Its New Integrated Campaign\" \/>\n<meta property=\"og:description\" content=\"Starting October 5, 2026, Retelit\u2019s blue-scaled dragon will showcase the identity of Italy\u2019s only fully B2B operator across TV, radio, print, OOH, and digital media.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/retelit.it\/en\/news-events-2\/2026\/retelit-opens-up-new-prospects-for-the-digital-future-of-businesses-the-new-integrated-communications-campaign-is-underway\/\" \/>\n<meta property=\"og:site_name\" content=\"Retelit\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-05T12:38:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-05T14:54:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/retelit.it\/wp-content\/uploads\/NEWS.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Giulia Gortan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Retelit opens up new prospects for the digital future of businesses: the new integrated communications campaign is underway\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giulia Gortan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/retelit.it\\\/en\\\/news-events-2\\\/2026\\\/retelit-opens-up-new-prospects-for-the-digital-future-of-businesses-the-new-integrated-communications-campaign-is-underway\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retelit.it\\\/en\\\/news-events-2\\\/2026\\\/retelit-opens-up-new-prospects-for-the-digital-future-of-businesses-the-new-integrated-communications-campaign-is-underway\\\/\"},\"author\":{\"name\":\"Giulia Gortan\",\"@id\":\"https:\\\/\\\/retelit.it\\\/en\\\/#\\\/schema\\\/person\\\/d46cfc137c7083281c22bf026a5a31da\"},\"headline\":\"Retelit opens up new prospects for the digital future of businesses: the new integrated communications campaign is underway\",\"datePublished\":\"2026-10-05T12:38:28+00:00\",\"dateModified\":\"2026-10-05T14:54:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/retelit.it\\\/en\\\/news-events-2\\\/2026\\\/retelit-opens-up-new-prospects-for-the-digital-future-of-businesses-the-new-integrated-communications-campaign-is-underway\\\/\"},\"wordCount\":472,\"image\":{\"@id\":\"https:\\\/\\\/retelit.it\\\/en\\\/news-events-2\\\/2026\\\/retelit-opens-up-new-prospects-for-the-digital-future-of-businesses-the-new-integrated-communications-campaign-is-underway\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retelit.it\\\/wp-content\\\/uploads\\\/NEWS.jpg\",\"articleSection\":[\"News &amp; Events\",\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/retelit.it\\\/en\\\/news-events-2\\\/2026\\\/retelit-opens-up-new-prospects-for-the-digital-future-of-businesses-the-new-integrated-communications-campaign-is-underway\\\/\",\"url\":\"https:\\\/\\\/retelit.it\\\/en\\\/news-events-2\\\/2026\\\/retelit-opens-up-new-prospects-for-the-digital-future-of-businesses-the-new-integrated-communications-campaign-is-underway\\\/\",\"name\":\"Retelit: New Integrated Communications Campaign Launches\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retelit.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/retelit.it\\\/en\\\/news-events-2\\\/2026\\\/retelit-opens-up-new-prospects-for-the-digital-future-of-businesses-the-new-integrated-communications-campaign-is-underway\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/retelit.it\\\/en\\\/news-events-2\\\/2026\\\/retelit-opens-up-new-prospects-for-the-digital-future-of-businesses-the-new-integrated-communications-campaign-is-underway\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retelit.it\\\/wp-content\\\/uploads\\\/NEWS.jpg\",\"datePublished\":\"2026-10-05T12:38:28+00:00\",\"dateModified\":\"2026-10-05T14:54:32+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/retelit.it\\\/en\\\/#\\\/schema\\\/person\\\/d46cfc137c7083281c22bf026a5a31da\"},\"description\":\"The Retelit blue dragon is at the heart of the new multimedia campaign across TV, radio, OOH, and digital. The only Italian B2B operator is powering the digital future of businesses.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/retelit.it\\\/en\\\/news-events-2\\\/2026\\\/retelit-opens-up-new-prospects-for-the-digital-future-of-businesses-the-new-integrated-communications-campaign-is-underway\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/retelit.it\\\/en\\\/news-events-2\\\/2026\\\/retelit-opens-up-new-prospects-for-the-digital-future-of-businesses-the-new-integrated-communications-campaign-is-underway\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/retelit.it\\\/en\\\/news-events-2\\\/2026\\\/retelit-opens-up-new-prospects-for-the-digital-future-of-businesses-the-new-integrated-communications-campaign-is-underway\\\/#primaryimage\",\"url\":\"https:\\\/\\\/retelit.it\\\/wp-content\\\/uploads\\\/NEWS.jpg\",\"contentUrl\":\"https:\\\/\\\/retelit.it\\\/wp-content\\\/uploads\\\/NEWS.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"Campagna Born to B2B di Retelit in stazione, aeroporto e in TV\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/retelit.it\\\/en\\\/news-events-2\\\/2026\\\/retelit-opens-up-new-prospects-for-the-digital-future-of-businesses-the-new-integrated-communications-campaign-is-underway\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/retelit.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Retelit opens up new prospects for the digital future of businesses: the new integrated communications campaign is underway\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/retelit.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/retelit.it\\\/en\\\/\",\"name\":\"Retelit\",\"description\":\"Born to B2B\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/retelit.it\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/retelit.it\\\/en\\\/#\\\/schema\\\/person\\\/d46cfc137c7083281c22bf026a5a31da\",\"name\":\"Giulia Gortan\",\"sameAs\":[\"http:\\\/\\\/retelit.it\"],\"url\":\"https:\\\/\\\/retelit.it\\\/en\\\/author\\\/giulia-gortan\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Retelit: New Integrated Communications Campaign Launches","description":"The Retelit blue dragon is at the heart of the new multimedia campaign across TV, radio, OOH, and digital. The only Italian B2B operator is powering the digital future of businesses.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/retelit.it\/en\/news-events-2\/2026\/retelit-opens-up-new-prospects-for-the-digital-future-of-businesses-the-new-integrated-communications-campaign-is-underway\/","og_locale":"en_US","og_type":"article","og_title":"Retelit Lights Up the Digital Future with Its New Integrated Campaign","og_description":"Starting October 5, 2026, Retelit\u2019s blue-scaled dragon will showcase the identity of Italy\u2019s only fully B2B operator across TV, radio, print, OOH, and digital media.","og_url":"https:\/\/retelit.it\/en\/news-events-2\/2026\/retelit-opens-up-new-prospects-for-the-digital-future-of-businesses-the-new-integrated-communications-campaign-is-underway\/","og_site_name":"Retelit","article_published_time":"2026-10-05T12:38:28+00:00","article_modified_time":"2026-10-05T14:54:32+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/retelit.it\/wp-content\/uploads\/NEWS.jpg","type":"image\/jpeg"}],"author":"Giulia Gortan","twitter_card":"summary_large_image","twitter_title":"Retelit opens up new prospects for the digital future of businesses: the new integrated communications campaign is underway","twitter_misc":{"Written by":"Giulia Gortan","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/retelit.it\/en\/news-events-2\/2026\/retelit-opens-up-new-prospects-for-the-digital-future-of-businesses-the-new-integrated-communications-campaign-is-underway\/#article","isPartOf":{"@id":"https:\/\/retelit.it\/en\/news-events-2\/2026\/retelit-opens-up-new-prospects-for-the-digital-future-of-businesses-the-new-integrated-communications-campaign-is-underway\/"},"author":{"name":"Giulia Gortan","@id":"https:\/\/retelit.it\/en\/#\/schema\/person\/d46cfc137c7083281c22bf026a5a31da"},"headline":"Retelit opens up new prospects for the digital future of businesses: the new integrated communications campaign is underway","datePublished":"2026-10-05T12:38:28+00:00","dateModified":"2026-10-05T14:54:32+00:00","mainEntityOfPage":{"@id":"https:\/\/retelit.it\/en\/news-events-2\/2026\/retelit-opens-up-new-prospects-for-the-digital-future-of-businesses-the-new-integrated-communications-campaign-is-underway\/"},"wordCount":472,"image":{"@id":"https:\/\/retelit.it\/en\/news-events-2\/2026\/retelit-opens-up-new-prospects-for-the-digital-future-of-businesses-the-new-integrated-communications-campaign-is-underway\/#primaryimage"},"thumbnailUrl":"https:\/\/retelit.it\/wp-content\/uploads\/NEWS.jpg","articleSection":["News &amp; Events","Press Releases"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/retelit.it\/en\/news-events-2\/2026\/retelit-opens-up-new-prospects-for-the-digital-future-of-businesses-the-new-integrated-communications-campaign-is-underway\/","url":"https:\/\/retelit.it\/en\/news-events-2\/2026\/retelit-opens-up-new-prospects-for-the-digital-future-of-businesses-the-new-integrated-communications-campaign-is-underway\/","name":"Retelit: New Integrated Communications Campaign Launches","isPartOf":{"@id":"https:\/\/retelit.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/retelit.it\/en\/news-events-2\/2026\/retelit-opens-up-new-prospects-for-the-digital-future-of-businesses-the-new-integrated-communications-campaign-is-underway\/#primaryimage"},"image":{"@id":"https:\/\/retelit.it\/en\/news-events-2\/2026\/retelit-opens-up-new-prospects-for-the-digital-future-of-businesses-the-new-integrated-communications-campaign-is-underway\/#primaryimage"},"thumbnailUrl":"https:\/\/retelit.it\/wp-content\/uploads\/NEWS.jpg","datePublished":"2026-10-05T12:38:28+00:00","dateModified":"2026-10-05T14:54:32+00:00","author":{"@id":"https:\/\/retelit.it\/en\/#\/schema\/person\/d46cfc137c7083281c22bf026a5a31da"},"description":"The Retelit blue dragon is at the heart of the new multimedia campaign across TV, radio, OOH, and digital. The only Italian B2B operator is powering the digital future of businesses.","breadcrumb":{"@id":"https:\/\/retelit.it\/en\/news-events-2\/2026\/retelit-opens-up-new-prospects-for-the-digital-future-of-businesses-the-new-integrated-communications-campaign-is-underway\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/retelit.it\/en\/news-events-2\/2026\/retelit-opens-up-new-prospects-for-the-digital-future-of-businesses-the-new-integrated-communications-campaign-is-underway\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/retelit.it\/en\/news-events-2\/2026\/retelit-opens-up-new-prospects-for-the-digital-future-of-businesses-the-new-integrated-communications-campaign-is-underway\/#primaryimage","url":"https:\/\/retelit.it\/wp-content\/uploads\/NEWS.jpg","contentUrl":"https:\/\/retelit.it\/wp-content\/uploads\/NEWS.jpg","width":1920,"height":1080,"caption":"Campagna Born to B2B di Retelit in stazione, aeroporto e in TV"},{"@type":"BreadcrumbList","@id":"https:\/\/retelit.it\/en\/news-events-2\/2026\/retelit-opens-up-new-prospects-for-the-digital-future-of-businesses-the-new-integrated-communications-campaign-is-underway\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/retelit.it\/en\/"},{"@type":"ListItem","position":2,"name":"Retelit opens up new prospects for the digital future of businesses: the new integrated communications campaign is underway"}]},{"@type":"WebSite","@id":"https:\/\/retelit.it\/en\/#website","url":"https:\/\/retelit.it\/en\/","name":"Retelit","description":"Born to B2B","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/retelit.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/retelit.it\/en\/#\/schema\/person\/d46cfc137c7083281c22bf026a5a31da","name":"Giulia Gortan","sameAs":["http:\/\/retelit.it"],"url":"https:\/\/retelit.it\/en\/author\/giulia-gortan\/"}]}},"_links":{"self":[{"href":"https:\/\/retelit.it\/en\/wp-json\/wp\/v2\/posts\/6787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/retelit.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/retelit.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/retelit.it\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/retelit.it\/en\/wp-json\/wp\/v2\/comments?post=6787"}],"version-history":[{"count":1,"href":"https:\/\/retelit.it\/en\/wp-json\/wp\/v2\/posts\/6787\/revisions"}],"predecessor-version":[{"id":6789,"href":"https:\/\/retelit.it\/en\/wp-json\/wp\/v2\/posts\/6787\/revisions\/6789"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/retelit.it\/en\/wp-json\/wp\/v2\/media\/6806"}],"wp:attachment":[{"href":"https:\/\/retelit.it\/en\/wp-json\/wp\/v2\/media?parent=6787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/retelit.it\/en\/wp-json\/wp\/v2\/categories?post=6787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/retelit.it\/en\/wp-json\/wp\/v2\/tags?post=6787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}