Inspired by the blue-scaled dragon—a symbol of strength and innovation—the new multimedia campaign will debut on TV, radio, in print, OOH, and digital platforms to highlight the value and identity of Italy’s only fully B2B operator.
At the heart of Retelit’s new communications campaign is a majestic blue-scaled dragon—a silent yet powerful symbol of strength, solidity, innovation, and flexibility. This iconic creature will take the audience on an epic yet down-to-earth journey, illustrating the fundamental pillars of a company with a cutting-edge vision in the Italian Telco & ICT landscape and one that is entirely focused on the B2B market.
Building on its increasingly solid market presence, Retelit is preparing to close out the year with an even more comprehensive and integrated offering that combines proprietary infrastructure, digital services, and advanced connectivity into a single ecosystem. This model helps highlight the role of ICT services—from networks to satellite connections, from the cloud to artificial intelligence—as a strategic cornerstone of innovation and digital transformation for businesses, thereby reinforcing the Mediterranean’s central role as an Italian and European digital hub.
Retelit’s infrastructure consists of an extensive network comprising over 47,000 kilometers of fiber-optic cable, a high-performance wireless network with over 500 access points, and high-speed Starlink satellite connections—for which Retelit is an authorized reseller— 38 data centers distributed nationwide, and multi-cloud platforms integrated with public clouds, ensuring advanced connectivity and services to businesses, public administrations, hyperscalers, and national and international operators.
“Our strategy is embedded in Retelit’s DNA: strategic infrastructure, advanced expertise, the ability to listen, and swift execution,” says Mimmo Zappi, Chief Commercial Officer at Retelit “These are the elements that allow us to build tailor-made solutions and support businesses at every stage of their digital transformation. With this campaign, we want to reaffirm what sets us apart in the market: being the only operator fully focused on the B2B sector, with a widespread presence throughout Italy and a vision that combines innovation, proximity, and practicality. Because every business has unique needs and deserves a solid and flexible partner capable of fully unlocking its potential.”
The new campaign is once again the work of Spada Media Group, which handled the creative concept, media strategy, and planning, reaffirming a long-standing partnership and a shared strategic vision for communication.
The integrated marketing plan includes an out-of-home campaign at major Italian train stations and airports starting today and running through November 1, a television campaign on LA7 from October 18 to November 15, a radio campaign starting October 19, and coverage in the national press. The project’s tagline , “Let’s power the digital future of your business,” embodies the promise of guiding Italy’s business community toward new growth opportunities.
